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Avenida Paulista is the most famous street in São Paulo. Its 2.8km is lined with tall office buildings, banks, and shopping malls. It’s often compared to Fifth Avenue in New York, but it’s more of a business and financial center than anything. It also boasts the most expensive real estate in all of Latin America.
MASP
The São Paulo Museum of Art (Museu de Arte de São Paulo), better known as MASP, is located along Avenida Paulista in an iconic modern building. It’s definitely worth a visit for art lovers and is one of the best and most important fine arts museums in Brazil. Adult admission is R$60 (as of May 2023) and it’s open daily except Mondays. Admission is free for all visitors on Tuesdays.
Parque Trianon
Parque Trianon is also located along the avenue. It is a small piece of lush green vegetation immediately eliciting a peacefulness from the chaos outside. It was my favorite spot along the street. When I walked by, there was a craft market outside of the park along Avenida Paulista.
Across the street from Parque Trianon is another small park, Alexandre de Gusmão Square (Praça Alexandre de Gusmão).
Casa Paulista
Just north is the former residence of Colonel Joaquim Franco de Melo. This house was built in 1905 and is one of the last remaining houses from Avenida Paulista’s residential phase (1891-1937). Unfortunately, the house was in terrible shape when I visited the city.
Church of São Luis Gonzaga
At the far north end of the street is a church built like a Greco-Roman temple, the Church of São Luis Gonzaga (Igreja São Luis Gonzaga). It was built in 1935. The façade was inspired by the Erechtheion on the Acropolis of Athens, Greece.
