Otavalo is a very touristy town with a proud indigenous culture. The main attractions in the town are the markets, which sell anything from traditional handicrafts to knock-off imports and fresh fruits and vegetables to live animals.
Otavalo is one of the most important market towns in the Andes Mountains. It’s surely worth a stop for a day, and even an extra day or two to check out the surrounding villages and natural beauty.
When traveling between Colombia and Ecuador by bus, you’ll probably have to stop in the border town of Tulcán. It may not seem very exciting at first glance, but it’s worth stopping for an hour to check out a very interesting cemetery.